2017 Step 3: Educate Your Employees


Choose the right balance of head and heart for a successful campaign.

United Way has many tools and best practices that bring together meaningful stories and impactful statistics to help educate and inspire your staff.

When planning and designing the communications for your campaign, make sure you use:

• Consistent messaging

• Multiple communication mediums—events, email, intranet, social media, posters, videos and PowerPoint, in order to reach the broadest audience

• Personal stories and impactful statistics


Here are several ways you can educate your staff:

Success Stories

Sharing success stories with your staff is a great way to not only thank your donors, but also educate them about how their efforts are helping turn the stories around for those most in need.


Impact Events

When planning an impact event, make sure to include information about how United Way of South Hampton Roads is addressing our community’s most pressing problems so donors are informed when making their giving decisions.

Here are some tips:

• Order United Way materials to use during events to educate your employees.

• Download PDFs and overviews (link to what you’ll need)

• Schedule a United Way agency tour during your campaign to help educate your co-workers about community needs.

• Work with United Way to find a speaker who can share their personal story. The best presentations combine head and heart information.

• Your Relationship Manager can help you identify and prep your speakers to ensure success.


Volunteer Events

When people give their time and efforts to make this a better community for all of us, they are more likely to give. Volunteering is also a great activity to promote during the campaign to increase participation.


Fundraising Events

Running a campaign is a great way to build team morale—so have some fun while you’re at it! The more creative, the better! Check out some great ideas for workplace giving campaigns and read about what your partners have done too.


Promote your Campaign through Social Media


Share your campaign with us and others on Facebook. Post your campaign event photos on United Way of South Hampton Roads Facebook Page. Be sure to “Like” us and encourage others to do the same!



• Show your support for United Way of South Hampton Roads on Twitter @unitedwayshr

• Use the hashtag #LIVEUNITED in your tweets while running your campaign

• Retweet (RT) others who are using #LIVEUNITED


Remember to use your personal social media channels to spread the word about United Way of South Hampton Roads!

Step 4: Create the Right Ask