2017 Step 2: Develop Goals & Measurable Objectives


Setting specific goals and objectives help measure
progress and results and determines where to focus your energy
within your campaign plan.

Setting Goals

Use United Way’s Campaign Goal Setting Tool. This will enable you to compare various scenarios of how to grow your United Way Campaign. If this is your first time using the goal setting tool, please contact your Relationship Manager so they can walk you through the process and assist with setting campaign goals, such as:

• Assessing your campaign strengths and opportunities.

• Analyzing results of past years.

• Setting strong goals and objectives to make your campaign the most successfull yet!

If you do not know who your Relationship Manager is, please contact Michele Anderson at manderson@unitedwayshr.org


Step 3: Educate Your Employees